Ecommerce is not listing products and running ads anymore. It has gone way beyond that. Now ecommerce marketing agencies use AI and automation to scale their business, reduce effort, and drive consistent revenue.
But what is ecommerce automation in practice? Well! Marketers have been using email sequences and abandoned cart reminders for too long now. Automation has taken this a step ahead. Plus, AI now has applications from marketing to customer service.
We are going to discuss all that in this article, plus the latest ecommerce marketing automation tools in practice nowadays.
7 best tools and strategies for ecommerce marketing automation
The basics of ecommerce are still the same but the strategies and tools keep on changing. Staying up to date with them helps you organize your ecommerce business and stay profitable.
1. Automate customer segmentation for personalized marketing campaigns
Customers feel respected when a brand directly communicates with them. But this is not practical. That’s why businesses use ecommerce automation software to categorize their customers into small segments.
This segmentation is done by analyzing the purchase history, browsing habits, and preferences. This way, brands can prepare personalized digital marketing campaigns for each group.
Ever noticed how Amazon suggests products that feel especially made for you? This is because they do that too. They analyze your browsing and purchasing patterns. They predict your needs before you even realize them. That’s ecommerce automation at its finest.
2. Use email marketing automation in ecommerce to engage with each customer segment
Email marketing is still one of the most important marketing automation. But manual emails won’t do it, as we need too many of them. So, the AI-powered online email generator helps you to write personalized emails including subject lines according to each customer.
And not just for every customer, but for every stage in the customer journey as well. Fueon.com/email-writer has many formats, from the welcome mail for the moment they visit your website to the see-off mail when they buy something.
Then of course the follow-up emails with new products and offers, all can be easily written with it.
Sephora uses this method very well. They have automated content creation to product recommendations based on customers’ skin types and purchase history. They even send reminders when a customer is likely running low on a product.
3. Create a system of recovering abandoned carts
Now this one is an old method, but it is still useful. And with AI, it’s even improving. Only 3 out of 7 customers actually buy the products they put into the cart.
For this reason, some ecommerce automation tools can track abandoned carts and automatically send reminders to bring customers back.
This is not just about sending one email. Brands like ASOS set up a series of automated reminders. They personalize three reminders based on user behavior and even adjust messaging based on past responses.
The first reminder is just a polite nudge. The second one shows limited stock or an expiring discount. And the third one offers extra incentives to seal the deal.
4. Drive passive revenue through affiliate marketing automation
Affiliate marketing drives a huge revenue stream for ecommerce brands. They offer affiliate accounts to many content creators and even do digital co-creation with influencers.
Some companies even give affiliate links to hundreds of people. Managing that many accounts is difficult. So, Bluehost automates the whole process. AI tools generate custom referral links for all affiliates and then track their performance in real-time for payments.
This lets them scale their affiliate program effortlessly while increasing revenue.
5. Automate customer support with AI chatbots and self-service portals
Customers expect instant answers to their queries. They do not want to wait for replies. And customer service representatives cannot do that. That is why AI chatbots are in use nowadays.
Companies like H&M train chatbots on their company data to handle common queries and guide customers through their shopping journey.
They answer FAQs about products, shipping, and policies. For more complex issues, automation hands over the conversation to a support agent for effective customer service—so customers always get the help they need.
6. Use AI tools for repurposing content automatically
Modern digital marketing strategies involve working on multiple platforms to get more reach. This involves creating and posting content in many different formats. This is practical for big brands with larger teams but not for startups and small companies.
That’s why marketers are adopting AI for repurposing their content from one format to another. AI tools can extract key points from long-form content and turn them into social media posts.
Some tools can even create videos out of them with picture extraction as well. While some tools help you rewrite your content by changing the tone and voice. Like the text rewording tool offers multiple modes of paraphrasing, like professional, formal, informal, academic, etc. You can use them to make your content fresh without losing the context. It will definitely help you repurpose your content.
HubSpot is an example of that. They repurpose blog posts into LinkedIn carousels, email newsletters, and even short video clips.
7. Use retargeting in ad campaigns for better social marketing
According to a study, almost 92% of customers do not buy on their first visit. But that shows their interest in the products. That’s where retargeting comes in.
AI tools collect data from such customers and put them in a separate category. Then email automation tools send them new offers from time to time about the product they were checking out on the site.
For example, if you browse a pair of sneakers on the Adidas website. Their automation tools will automatically show you ads featuring that exact product across Facebook, Instagram, and Google.
You require separate content for separate audiences, audience segments, and stages. However, an AI paragraph creator is very useful in this regard. It creates short forms of content in many different tones and styles.
Visit paragraph-generator.com and select the mode that fits your target audience and their level of awareness. For example, posts in a casual tone are good for informative content, for a cold audience. But for the hot audience, your content should be in a persuasive tone.
Conclusion
Ecommerce marketing automation is not a trend—it is here to stay forever. In fact, brands that will not utilize it will lose a lot.
Because it helps grow your businesses, from automating customer segmentation and email marketing to recovering abandoned carts and repurposing content.
So, start implementing them one by one in your ecommerce automation strategy. Once done, you will make more revenue with less effort.
